Be Socializer

Here is a great infographic that really highlights the power and potential of social commerce with some great take away stats and insights.

• Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products
• Authority: 77% of online shoppers use reviews to make purchase decisions
• Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less available
• Like: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do
• Consistency: Purchases made from the brands we trust reinforce our future shopping patterns
• Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not

Social commerce helps shoppers make smart and savy purchases. In return retailers are able to listen and implement changes in order to provide a tailored product and shopping experience.
Great work from Tab Juice

via blog.tigglobal.com

More companies have been taking first tentative steps into the world of social networking, using it as an alternative channel to listen and talk to existing and potential customers – engaging in Social CRM. So what exactly does this new buzzword mean? And how is it going to help you improve relationships with your customers?

Described as a blend of Social Media and Customer Relationship Management (CRM), Social CRM is more than having a Facebook page or a Twitter account – it is about using these tools and others to listen to whatever is relevant to your business, and connect with the heart of your business – your customers.

Social CRM: The Facts>

• Social CRM is an extension of CRM, not a replacement for traditional CRM activities
• Social CRM is interaction-driven rather than sales-driven
• Social CRM must align with the culture, processes and practices of your company – you don’t want it to be counterproductive for some areas of the business
• Define a purpose for the Social CRM programme – to improve customer loyalty or reduce costs of contacting customers etc.
• Have a clear plan of what your Social CRM programme will involve – what is being pushed out, how queries will be responded to, who is responsible for what, preparation for a variety of situations/responses and the speed of reply/engagement in this space
• There must be clear responsibilities and commitment to Social CRM from everyone in the company to achieve the best results
• Measure social activity in business terms – increased revenue, improved staff morale, better customer satisfaction, lower costs
• Investing in the right technology solutions to help create marketing, sales and customer service Social CRM activities is essential for being able to monitor and measure the impact of this

Full article from Paul Bowkett, CRM Business Manager, Microsoft New Zealand via businessblogs.co.nz

In the dark ages of the early 1990s, internet users sought to make their stamp on internet history by forging a new type of voyeurism and narcissism. In 1994 the blog was born, and since then, human interaction has never been the same.

Online Dairy; The modern blogger evolved from early online diaries and threads in the 1990s. Forum members would often keep a running online account of their day-to-day activities.

The Originator; In January 1994, Justin Hall, a student at Swarthmore University created the first blog. "Justin's Links From the Underground". A new era of self-initiated documentation began.

Political Blogger, Obsessive Blogger, Travel Blogger, Food Blogger, Tech Blogger, Apple Fanboy Blogger, Gaming Blogger, Meme Blogger, Celebrity Gossip Blogger, Spam bot Blogger, Company Blogger.
D.I.Y Blogger, Art & Design Blogger, Fashion Blogger.
From these types of blogs came the creation of new blog forms; PhotoBlog, Vlog, Linklog

Next generation; The next generation of bloggers is believed to be the micro-blogging bloggers. These bloggers, mostly seen on Twitter, have taken what old bloggers would say in 12,000 words and condensed it down to 140 characters of emotion.

The graphic covers all basics of SEO and explains the different components of search engine optimization: link infrastructure, keywords, social media campaigns, PPC and linkbait.

via bloggingpro.com

7 ways to improve the conversion of your social media traffic are visualized in an infographic. By applying conversion centered design strategy to the social media conversion funnel, we can learn how to turn prospects into customers.